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How To Find A Niche For A Baby Boomer Website

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Keywords For Baby Boomers

photo credit: Sean MacEntee via photopin cc

Have you decided to create a website but aren’t sure what it will be yet?  That’s one of the toughest things to determine given the millions of websites already out there…many of them already targeted at and by Baby Boomers.

I want to walk you through a process I recommend and hopefully you will get some ideas.

What this post is not:

  • It’s not about making money
  • It’s not about revealing some mysterious internet secret
  • It’s not about giving you a list of website names that promise success

What this post is:

  • A simple guide to spark some ideas for you
  • A way to drill down to a very specific niche
  • Successful…if it assisted you in finding your niche…and congratulations!

So How Do I Search For A Niche?

Here’s a screen shot of the phrase, “how to find a niche”.  As you can see, there are suggestions from Google that give some fairly broad recommendations:

How to Find a Niche


This gives you an idea of how broad this subject is but also shows how difficult it will be to narrow it down.  So let’s pick something that you might be interested in.  Let’s use: “travel blogs”, because, after all, what Baby Boomer doesn’t want to travel when the kids have moved out (if they ever do).

So here’s what the good old Google search engine shows us:

 Travel Blogs


As you can see, we are starting to get some suggestions from Google about what they think you are searching for.  But I would suggest that is still too broad a term.  Now we’re going to start adding letters, but first, this is a simplified version of The Alphabet Soup Technique which you can watch here.

In essence, it’s taking your keyword, what you typed into Google, and adding one letter at a time.  For instance, start with “a”, then “b”, then “c”…and so on.  This will start to give you some ideas for your niche on traveling.  For simplicity sake, I’ve jumped ahead a bit but stopped on the letter “h”.  Here’s why: the one about Hawaii looks kind of interesting.

 Travel Blogs Hawaii

I’ve never been to Hawaii but ever since Elvis’ “Blue Hawaii” movie, I’ve always wanted to go.  So let’s go another step further.


How Do I See If That Niche Is Available?

Having decided that my niche will be about travel in Hawaii, and because this website is about Baby Boomers, as is the title, I put 2 and 2 together to come up with: “Boomer Hawaiian Vacations”.  This does a number of things that are important to remember:

  1. It’s easy to remember
  2. Tells you right in the title what the website is about
  3. It also tells you who the website is for

So, our next challenge is to see if it’s available, whether it’s this name or any other that you choose for the site you are researching.  I do know that this one is available, at the time of writing this post anyways, so let’s check out how I did that.  You will need to go to a domain registrar for this part; I am using Go Daddy in this example as it is one of the better known ones.  (Please note that I am not associated with Go Daddy in any way and do not earn a commission.)

You can do a free search but will have to have an account if you want to purchase the site.  Also note the annual cost…which isn’t a lot of money to own your own piece internet real estate.  Here’s the search page:

 Boomer Hawaiian Vacations


I’ve typed in “boomer Hawaiian vacations” but you can also make it one word, which is what your website would be, “boomerhawaiianvacations”.  Hit the “go” button and:

 Boomer Hawaiian Vacations Results


…it’s available!  Wow!  You can do this with any niche idea you come up with.  But remember the 3 points above because you will want to be able to write many posts on your website around this niche.  You may want to do some keyword research first before you purchase your website so you know what the traffic and competition are.  You can read my post Free Keyword Searches here.

If you’re satisfied that there are many posts that you can put up, and there should be a ton of pictures, then go ahead and buy your website.


Did You Find Your Baby Boomer Niche?

There you have it, a proven way to find your website niche.  There are so many niches for Baby Boomers that I encourage you to take your time and do your research.  This is actually a lot of fun and should become a labor of love.  I know I really enjoyed searching for mine and struggled for a few days until I landed on Baby Boomers Learn To Blog.

If you want more help read this article: Choose a Niche.  Or You Can Watch the video.

How To Find A Niche

One final note: when you find your website niche and then the name for your website…you will know it because you will connect with the niche and the name on both an intellectual and emotional level.  You are pouring “your-self” into it, after all.


Thanks for reading.



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  1. Nice tutorial on how to locate a profitable niche. Thank you.

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