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Why You Should Write Good Website Content

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Content Gets ReadUnless you’ve been living on Mars you have probably heard many speak on why you should write good website content.  TV commercials, newspaper flyers and, yes, even the internet is full of buy this, sign up here, the best deal ever!  And, unless you’re looking for those specific products, you tend to tune them out or click away to the next website on page one.

But why is this?  Why are more and more online marketers dedicating their websites to providing you with the information you are looking for?  It’s quite easy, actually, because if they’re not answering your questions or providing you with the help you need…then you don’t need them!  And you go on your merry search, never coming back to that site let alone telling their friends about it.

So here are my thoughts…and I hope you find this useful or I know you will leave…

Write a Table of Contents

Oftentimes, when I’m flipping through a book at the store trying to decide if I will buy it or not, I look at the table of contents.  This should inform me of what’s inside, what I will learn or what the story is about.  This needs to entice, pique the interest, and show me that the questions I have will be answered herein.  This is like signposts on the highway directing you to your destination.

Chapter One: Introduction

Chapter Two: Main Body (3 main points)

Chapter Three: Conclusion

So, too, your website must be easily viewed and navigated, as does each of your articles.  You want to draw your reader into your story or into the review of your product.  It needs to continue building to the grand finale…namely “did this help?”  Not providing the help or the answers is like not providing an actual product, only the picture.  That is not the sort of enticement that your readers will find useful.

 

Observe Your Own Online Habits

What makes you read that blog post or that article?  Is it because it provides the information you are looking for or because you know you’re reading a “real person” and not some spun article or gimmick to get you to buy?  What you read and why you chose to read it will tell you exactly how you should be writing for your target audience.

For instance, I really enjoy a good joke or, even better, a twist to a story that I wasn’t expecting.  While you may not be able to do this with all of your website content you should attempt some surprises and delectable tidbits that are memorable and will make your visitor come back.  There are even times when I’m following a particular website that typically delivers valuable and useful content and then, one day…they blow it!  The article does not live up to the expectations I had or they seem to be trying something new that just doesn’t work.  But that’s OK because I am a loyal follower and know that they are allowed an off day, or two.  And, sure enough they deliver on their next post…they’re back in the saddle.

Ask what your visitor is looking forSo ask yourself this, “Why do you follow specific websites and continually go back?”  Because they are delivering on the information they promised they would deliver on!  And it is always new, fresh, and relevant.  As the saying goes, “I’m their number one fan!”

 

Are You Still Reading?

If you reached this point in my blog, and I am at word # 576, then this post must be engaging and relevant to what you’re looking for.  If you’ve already left well, it doesn’t matter what my word count is, you’re already gone.  Did I lose you after the first paragraph?  If so, that’s not good…for me.

But if you’re still trudging through, and I mean that in a good way, then there is something relevant here that is holding your interest and hopefully giving you the answers you are looking for.  And that means that I have accomplished my goal of providing something relevant to you.  I may not know what that is but, given the title, I will assume it has to do with writing good content and the advantages of doing so.

 

Don’t Get Spanked

Whether it’s Google or any of the other search engines, you always need to ensure that what you’re writing is original and also not lit up like Las Vegas with products and the ever-popular “make-money-now” ads.  The search engines are actually not ranking spammy websites that promise only riches and dreams.  Rather, the search engines are actually looking for sites that deliver what the visitor wants and in today’s marketplace that’s good, solid information that provides solutions.

They’ll take a look at your site (I cannot believe how quickly they can do this) and decide if it holds the information that was requested in the search box.  No value = no ranking = no clicks.  It’s really that simple.  And one thing that they certainly do not like is called “keyword stuffing”; meaning, don’t use your keyword over and over and over and…well, you get the picture.  Your keyword should be in the title and then the first paragraph.  You may wind up including it again later but only if it fits within the flow of your post.  Don’t force it in or your readers will go, “Huh?”

 

Write Naturally

This is perhaps the key ingredient to a successful website.  Outline your article, i.e. a beginning, middle, and ending, and then write it, naturally, just like you would do in a conversation.  There should be warmth and engagement in your words and you get that by speaking normally and not in a scientific or with an “I know and you don’t” kind of attitude.  This would be a total turn-off to your reader.

As you continue to write more you will find that it comes easier and you will begin to find your writer’s voice…which needs to sound like you and not some stage actor reciting Shakespeare to the masses.  They just won’t get it and you will soon be lost in the website abyss.

Oh, it’s also OK to throw in a little humor but it needs to be done tastefully and with respect to all the people and their cultures that might be visiting your site.  It’s also OK to throw in personal experiences, even those that brought pain, if it flows within your article and will help the reader find what they are looking for.  After all, we’re all human and we’re all looking for tools and advice on how to cope with what makes us human.

 

Has This Helped?

Ultimately, the goal of this article is to help you understand the importance or writing for your reader and not for yourself, the search engines, or the products that you might be trying to sell.  I’ve found that even for myself I have to remind myself of these rules and make sure I’m writing what you are searching for.  My site stats tell me what is popular and what is barely looked at.   They provide direction to me as to what you are looking for and if I’m meeting that need.

That being said, there is so much more that could be written about writing so I thought I would include a video with some other tips on writing and even formatting your content.

 

Creating Readable Content That Converts

 

I hope this has helped and I invite you to leave me any questions or comments you may have.  If you would like to learn where I learn and do what I do then I invite you to join me at the Wealthy Affiliate University where you can take training from some of the best in the online industry.  The training and support is second to none and you will find many experts in the 24/7 Live Chat.

 

Thanks for reading.

 

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