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Marketing to Baby Boomers: Today’s Tidal Wave

The Baby Boomer Tidal WaveIn a 2012 report, the Nielsen Company references Baby Boomers as today’s marketing tidal wave.  As with any ocean wave, this population group is vibrant and tirelessly moving…with or without the marketers and their buying projections.

 

Ignore the purchasing power of Baby Boomers at your peril!  Let me tell you who we are:

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