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How to Market to 450 Million Baby Boomers: A Personal Perspective

Market to 450 million Baby Boomers

photo credit: alexkess via photopin cc

To be frank, I did not know that I belonged to a group of over 450 million people worldwide, but I did know that marketers want to know how to market to us, sometimes regardless of means.  Although I’m not from the United States, I did know that there are over 77 million Baby Boomers in that country alone.

Here’s a few other things I didn’t know:

  • Roughly 10,000 Baby Boomers will turn 65 today in the U.S. alone
  • There are almost 7 billion people in the world
    • Baby Boomers make up 6.5% of them
  • We are still credited with spending over $2 trillion worldwide

What an influential group to belong to.

Want some insights on how to market to us?

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Marketing Your Business Success

Do you have a successful blog or website that has done reasonably well and that you’re particularly proud of?  Have you thought about marketing your business success to grow even more success?

Too often we’re looking to be successful when, truthfully, we already have stories that need to be told.

Number two spot in my Google alert

Trumpet your victories…

Include testimonials…

Visitors like to read success stories…because then they see that they, too, can be successful!


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