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How to Market to 450 Million Baby Boomers: A Personal Perspective

Market to 450 million Baby Boomers

photo credit: alexkess via photopin cc

To be frank, I did not know that I belonged to a group of over 450 million people worldwide, but I did know that marketers want to know how to market to us, sometimes regardless of means.  Although I’m not from the United States, I did know that there are over 77 million Baby Boomers in that country alone.

Here’s a few other things I didn’t know:

  • Roughly 10,000 Baby Boomers will turn 65 today in the U.S. alone
  • There are almost 7 billion people in the world
    • Baby Boomers make up 6.5% of them
  • We are still credited with spending over $2 trillion worldwide

What an influential group to belong to.

Want some insights on how to market to us?

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