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How to Market to 450 Million Baby Boomers: A Personal Perspective

Market to 450 million Baby Boomers

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To be frank, I did not know that I belonged to a group of over 450 million people worldwide, but I did know that marketers want to know how to market to us, sometimes regardless of means.  Although I’m not from the United States, I did know that there are over 77 million Baby Boomers in that country alone.

Here’s a few other things I didn’t know:

  • Roughly 10,000 Baby Boomers will turn 65 today in the U.S. alone
  • There are almost 7 billion people in the world
    • Baby Boomers make up 6.5% of them
  • We are still credited with spending over $2 trillion worldwide

What an influential group to belong to.

Want some insights on how to market to us?

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Baby Boomer’s Life Shaping Events

Super Hero

photo credit: JD Hancock via photopin cc

Being a part of this unique, and very large, generation has its advantages and disadvantages.  But when we stop and consider the many changes we’ve seen and the choices we had to make we begin to realize that there have been life-shaping events that have caused us to become the people we are today.

Baby Boomers Learn to Blog is a website dedicated to helping you tell your story to others.

Remember when we played super heroes?  You can become one again!

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