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Is Writing A Blog Post Hard? – Try These 3 Easy Steps

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3d characterSome days, writing a blog post is hard and it becomes very easy to get distracted with social media (just kicked myself off of Pinterest), T.V. (only one more episode of Big Bang Theory, please), or even housework…although the place does look pretty good.

OK, to the computer and time to get busy…look at the squirrel!

If this happens to you here are 3 easy steps you can use to help you focus and realize that, while the post won’t write itself, it is easier than you thought. Lets focus on
(1) the topic,
(2) the outline, and then
(3) actually writing the post.

# 1 Choose A Topic – Find a Keyword

It’s important to recognize how inter-related these two are so they have been presented under one topic subheading.

Topic

Keeping with the theme and purpose of your website, you will need to decide what the topic(s) of your next post will be. For example, you can search Google to see what folks are looking for in your niche and, if it seems relevant, decide if that’s the next post for your blog. You could do this one post at a time if that is your preference.

Another thing you might want to consider doing is creating a series of posts aligned within a certain theme. I.e. if your website is about photography then a theme might be reviewing cameras and then each post could be a individual reviews of cameras. Or use the theme of “camera tricks and tips” and then write a series of posts on these.

Either way, there is something to be said for plotting out your website posts much like a book or a family vacation is plotted and planned for. It helps with your focus and ensures consistency in posting.

NOTE: each blog post should stand on it’s own; meaning, regardless where or when your visitor enters your website they will find value in the post that brought them there. You can do internal links between posts to show them where next to go should they need further information.

Keyword

Having your topic, you will now need to find a keyword that fits the content you will be writing. If you’re not sure why then think of it this way: your keyword will be the “vehicle” that drives in your traffic. No traffic = no visitors (especially critical if you desire to make money from your blog).

Keywords can be a single word or a phrase that visitors type into Google to find the information or the product they are looking for. It’s critical for your success, if you want your blog read (which is why we write them, right), that you are using relevant keywords.

A recommended method would be a combination of Google Instant and Jaaxy, a keyword research tool. Between these two you will get the necessary information you need to ensure your blog is found.

If you want to see how easy this keyword tool is please try it out free here (30 free searches).

#2 Research & Outline

Once you have your topic and selected your keyword it is now time to research your post. Depending on what it is about and the complexity and depth of the information you need will determine how much time you spend on researching.

A great tip is to keep a notepad or an open document on your computer as you research so that you can make notes as you go. It may be useful to even paste text straight into your working document — just remember to not include it other than as a reference link. You don’t want to be penalized for duplicate content.

Here is a great example of a writing template and once you get going on your research you will find out how easy it is to fill in the blanks, especially for the body of the article.

Is Writing A Blog Post Hard Use This Writing Template

Writing Template to Help With Your Blog

 

Working on your post in this fashion is really an easy way to write out your article and provide the accurate and useful information that your visitor can use in their daily life or business as you can see from this website owner:
What keeps you reading blogs

Outlines don’t need to be complicated but they should help you organize your post so that it flows and makes sense. Using the following format you will see how easy it is for you to publish an article in 3 easy steps:

  • Introduction
  • Body
  • Conclusion

Your research will give you the references you need and your creativity and skills will take you through developing your outline.

#3 Write & Edit

Now it’s time to write. Whether you work best from pen and paper or directly onto a computer program it is now time to write your post. And really, don’t sweat it…don’t be worried about writing a bestseller or something that will get you the Nobel prize.

Here’s the secret, write for your audience!

Don’t think too long or hard about who might read it, we cannot control that. But do think of who your target audience is. As an example, because this website it focused on Baby Boomers, you will find posts dedicated to not only writing for them but also selling to them.

Following your outline, begin writing…there really is nothing else to do at this point but to do it. Just remember not to include direct quotes within your post or the search engines may see that as duplicate content and that is not good news. It’s the same rule about plagiarism that we learned growing up and it also applies to the internet.

When the post is written –and before you publish — do yourself and your readers the biggest favor of editing and proofreading. This is such a simple thing to do yet how many times do we see those missing commas or the inevitable “to that should be, too”. Don’t lose potential readers because they cannot overlook your typos or grammar.

Did This Help?

Oftentimes it’s not writer’s block that you’re fighting but, rather, you thinking that writing a blog “is hard”. Look at it this way, if you can converse with someone and keep their interest then you can blog about that as well.

Blogging is about engaging and providing information, don’t you think?  It also helps if you have a support or community group that you can go to for help when needed.  Check out my online training center if you would like to learn more.

Thanks for reading.

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Comments

  1. Outstanding! Simply said and very helpful. Thank you my friend …. Drummer Bill

    • No problem, glad you enjoyed it. I think sometimes we second guess ourselves when it comes to writing and make it harder than it is. Sometimes it’s just a matter of getting busy writing.

  2. An excellent outline here Rick. I think that the process to writing blogs becomes much less daunting when you have an outline like this and simply start to write them regularly.

    Over the years I have found that sometimes you can really curb your own progress by overthinking your content assuming what people are going to “like”…but when it comes down to it, they want your opinion and your voice on the situation. Talk to people as though you would a friend and writing becomes much more natural and 100 times easier.

    • Absolutely agree. I’ve over thought many posts and they never felt natural or as if I was talking to someone; more of a dissertation…boring! But when you prepare a decent outline and then write, there is a natural flow and readers can see the “authentic you”. Thanks for reading.

  3. Hi Rick,

    Thank you very much for these great tips! I am sure they will work out just fine for me and many others! I am looking forward to your new blog!

  4. Some very good ideas to remain on task,

    Thanks

  5. Rick, thanks for the information. I always forget to do my outline. That may be why I get into the middle of my blog and wonder wow this is really skimpy haha. thanks again Rick!

    • I’ve learned to do my outline in whatever word processor I’m using and then begin filling in the gaps. I can see where I’m starting from and then where I’m going.

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